The way we sell houses today is much different than just a year or two ago.  The world is constantly moving and changing,  and when it comes to how people communicate, that is especially true.

It’s the reason why Sue Johnson and her team of marketing specialists uses 360˚ Marketing;  a dynamic program that gives properties incredible exposure over a wide variety of popular media. The strategy involves creating a high quality messages about each property we list and professionally presenting it to millions of buyers through their preferred media and advertising channels.

360˚ Marketing uses an integrated mix of Print, Digital and Active marketing solutions.

Print Marketing

Print is not nearly as effective as it used to be, but it is not  dead, just different. Using print media well in 2011 is about high quality material going to highly targeted prospects. That can mean running a beautiful ad in a niche publication, or sending personalized mail directly to neighbors, key prospects and real estate agents of interest.

It’s also important that all print marketing easily translates into Digital Marketing. Like the way Sue Johnson’s signs use sign riders with instant text message responses make it easy for buyers to get information on the spot.

Digital Marketing

With our own in-house still photography and video division, we do digital right.  Stunning photography, property videos, interactive maps, live updates and streaming news attract millions of buyers each day to our online real estate tools. To reach the largest number of potential buyers, we use a strategic syndication program that places our listings in front of people actively searching for homes.

Utilizing Real Media Productions; our in-house video production company, interactive community blogs and advanced mobile solutions, the Sue Johnson Team are on top of the Digital Marketing game.

Personal, One-On-One Marketing

Never underestimate the power of personal communication. With more than 95% of buyers choosing to work with a Realtor, leveraging network relations often expedites the home selling process.

Sue Johnson and her team of professionals have been actively involved in the local real estate industry for more than a decade. We attend broker caravans, sit on local boards, chair committees and network with other professionals on behalf of our clients.

Sample 30 Day Marketing Plan

Our 360˚ Marketing program is designed to bring you high value offers as quickly as possible.

Homes generate the most interest when they are first listed for sale, so we hit the ground running. Within days your agent will produce property photos and tours, design marketing material and write engaging ads about your home.  Effective marketing campaigns follow a calendar of planned activities.

In this Sample of a 30 Day Marketing Plan, you can see how we efficiently share the news about your home being for sale in a multi-media campaign.

Contact us if you are ready to speak with Sue Johnson or take a look at our Property Marketing Samples.